Jodie Fox

The Shoes of Prey journey: Fame, failure, resilience and leadership under fire
Jodie Fox is the co-founder of fashion tech company Shoes of Prey that went from idea to breaking even within two months and multimillion dollar revenue in under two years. Shoes of Prey raised AUD$36M and shipped to more than 100 countries every month, and finally closed after 10 years of trade.

She has seen the world of ideation, fast growth and tough personal lessons that only entrepreneurialism can bring from the inside out. And, she’s distilled these learnings into digestible, valuable, shareable pieces for you to fast track your growth - Both personal and professional.

Who it is for:

Building award-winning customer service
Customer service is the coalface of your company, rich with detailed insight into the behaviors and perceptions of your customers. Not only is this an incredibly valuable data for your marketing team, but great customer service is one of your best sales and marketing tools. Learn how Shoes of Prey built a 24 hour customer service team that made customers smile ear to ear, and helped build our business.

Who it is for:

With offices in USA, Australia, China and the Philippines it may have seemed impossible to build a cohesive company culture across so many different countries. But we did. When the average annual attrition rate in industrial China stood at 25%, Shoes of Prey stood at less than 1%. When Shoes of Prey Headquarters in Australia invited 24 people to move to the USA, 22 said yes and joined them.

Hear how the company largely achieved being “a family that operated like a professional sports team”. Tight knit, but all with skills and training to play an excellent match together.

Who it is for:

Shoes of Prey was hailed as one of the most innovative retail companies of its age. It revolutionised the mass-manufacturing model and pioneered the mass-customisation space. But what exactly is innovation in a practical sense?

Shoes of Prey found it’s groundbreaking path by staying attentive to phrases like “wouldn’t it be great if” and “why is it so hard to” - They were often the words that proceeded a little gem of insight that lead to innovation.

Learn how Shoes of Prey applied this technique and executed on it, and how you can apply it too.

Who it is for:

How to: Start your own company
True hands-on experience at each stage of building a company from the early days on the couch, through to scaling to hundreds of employees across multiple continents. Jodie Fox worked in the nitty-gritty of the entrepreneurial journey. How do you:
Name a business?
Hire your first employees?
Think about raising money?
Get the courage to simply start?

Get practical advice to be armed and prepared to build and scale.

Who it is for:

How to: Build a brand
People make decisions with their hearts, not their minds when it comes to purchasing. Brand wins over both hearts and minds, separating your business from your competitors.

Shoes of Prey built a cult following over 10 years with more than 75% of it’s website traffic attributable to word of mouth and a Net Promoter Score consistently above 70. Hear how along the way Shoes of Prey learned the value of brand work and it’s differentiation to purely sales driven metrics.

Who it is for: