Michael Sherlock

Transformed leading bakery franchise company Brumby’s into an Australasian success story

Michael Sherlock transformed leading bakery franchise company Brumby’s into an Australasian success story, taking it from a capitalized value of $6M to $46 M in 3 years.

Brumby's started in 1975, and under Michael’s leadership as CEO it was transformed into a highly regarded franchised system with over 320 stores in Australia and NZ. The business was sold in mid 2007 on the ASX in a hostile takeover to RFG.

Michael now spends his time as a CMO - Digital, speaker, consultant and advisor to companies such as Sentinel Property Group, Krispy Kreme – and at Griffith University where he is an Adjunct Professor.

He is also the co–writer of Jumpshift! - Shift your Business into Hyper Drive.

Michael Sherlock Book as a speaker/entertainer for your next event

Key Points for Michael Sherlock

Former Managing Director of Brumby Bakeries.
Transformed Brumby’s as the 2^ndlargest bakery franchise system in Australasia with over 320 bakeries by 2007 and later purchased for $46m by ASX listed company RFG.
Has worked as advisor / Director of many brands such as Krispy Cream, Cold Rock Ice-cream, Begin Bright Early Childhood Tutoring, Shape Shopfitting, Grass Ads Robotics, De Rucci Bedding and numerous start up social media companies.
Has appeared on current affairs, news and breakfast television programs as well as being featured in all leading newspapers and magazines in Australia and New Zealand.
Was given the Honor of being appointed as an Adjunct Professor at Griffith University Business School for his services to Franchising.
Co-writer of Jumpshift! – Shift your business into hyperdrive.

Topics for Michael Sherlock

Building company culture to grow sales and profitability
Using TEAMwork to make the Dreamwork
Learning from retail mistakes – Krispy Kreme and Retail Food Group – inside stories
Travelling the world – visiting over 125 countries – making money and having fun
Digital marketing – it has never been easier making money
Reverse Mentoring

Testimonials for Michael Sherlock

We had excellent feedback on your keynote address - the content, visuals, personal insights, honesty and hands on understanding earned great respect from our audience. Most importantly you garnered trust, spoke to, rather than at, the audience and with a sense of humour - a rare combination.
CEO
Australian Newsagents

The feedback evaluation forms showed that your session was one of great value and inspiration…the session was one of the highlights of the event.
Director
Strategy Group

Your story was inspiring and helped us to draw synergies to our own business.
Carter Newell Lawyers